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2025 ULI Housing Opportunity Conference 2025 ULI Housing Opportunity Conference
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Hilton Atlanta, Atlanta, GA, UNITED STATES February 25-26, 2025
Panelist

Mr. Mark Ethridge

Managing Principal Ascent Real Estate Capital

Mark Ethridge is the Managing Principal of Ascent Housing. Ascent Housing is a leader in the preservation of Naturally-Occurring Affordable Housing (NOAH), leveraging over $250 million to preserve almost 2,000 units since 2019. The company has developed new private-sector solutions and public policy tools to create impactful affordable housing strategies. In 2020, it co-founded and established itself as the operating partner for Housing Impact Fund, which was raised $125 million of social impact capital from the private-sector for NOAH preservation in Charlotte. In this role, Ascent helped pioneer the creation of new rental subsidies for 30% AMI and below households by working with local governments to channel property tax revenues into the hands of those most vulnerable to housing insecurity. Prior to joining Ascent, Mark was a Vice President at Bellwether Enterprise Real Estate Capital where he arranged debt and equity financing for multi-family, mixed-use, office and retail projects. Mark currently serves on the boards of Housing Impact Fund and Housing Collaborative. He has served on a variety of multi-sector initiatives addressing housing affordability and homelessness in the Charlotte region. Mark is a Charlotte native and graduated from Princeton University in 2010.

Speaking at

Tue Feb 25 3:30 PM — 4:30 PM (GMT-05:00) Eastern Time

Double Bottom Line — Private Investments to Generate Housing Affordability and Financial Returns

Type Finance

This session will explore innovative investment strategies that balance social impact with financial viability, addressing the urgent need for affordable housing. Join a panel of national and local experts from Atlanta, Charlotte, and other smaller markets as they discuss successful approaches, challenges faced, and replicable solutions. Topics will include the impact of private investment in unlocking new housing developments, preserving existing affordable units, and advancing sustainability initiatives, all while generating solid returns on investments.


Hilton Atlanta
Atlanta, GA, UNITED STATES

February 25-26, 2025

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