Chief Executive Officer
ProMatura Group, LLC

ProMatura Group, LLC and ProMatura International is a research and advisory company founded by Wylde. Clients include investors, developers, for-profit and not-for-profit owners, operators, cities, counties, and states; and industry associations in the Americas and Europe. ProMatura has offices in Oxford, MS and London, UK and is currently working on several projects in Mexico, the UK, Portugal, Canada, Dominican Republic, Australia, and the US.

ProMatura’s 50+ employees provide defensible, usable solutions based on statistically valid data. ProMatura’s products include feasibility studies, site selection analyses, predictive analytics, community audits, sales counselor assessments, satisfaction surveys yielding targeted quality improvement plans; and, community planning, design, and programming consultation based on primary research with qualified prospects for subject communities. ProMatura’s customer engagement community planning research defines the customers’ attributes and preferences for their lifestyle, residences, amenities, services, payment plans, and pricing that will yield the fastest sales pace and the highest market share. ProMatura’s consumer verified programs ensure communities provide the lifestyle and experience their customer’s desire.

ProMatura built the NIC MAP Database beginning in 2003, and continues to collect the data. ProMatura has completed dozens of industry-wide studies in the U.S. and has conducted large-scale studies of consumers in the US and UK. We have recently completed studies in the UK and Portugal, and are currently working in the Dominican Republic, Australia, and Canada.

Wylde was inducted into the American Senior Housing Association’s Senior Living Hall of Fame in 2020. Wylde is also a member of the Urban Land Institute serving as a Governing Trustee, Governor, a member of the Advisory Board of the Terwilliger Housing Center, former Chair of the Lifestyle Residential Development Council and Senior Housing Council and Building Healthy Places. She served on the Americas Executive Committee of ULI and serves on the Executive Board of the American Seniors Housing Association. Wylde is Vice President of the Board of Directors of Memory Makers, a not-for-profit provider of respite day care services for individuals with memory impairment.

Wylde received the Icon of the Industry Award from the 50+ Housing Council of NAHB for her “substantial and lasting impact on the seniors housing industry.” She was the first woman to receive this honor.

The author of five books and scores of technical papers and articles, Wylde is also a contributor to trade and business publications and scholarly journals. Her publications include Right House, Right Place, Right Time: The Community and Lifestyle Preferences of the 45+ Housing Market (BuilderBooks, 2008); Boomers on the Horizon: Housing Preferences of the 55+ Home Buyer (BuilderBooks, 2002); and Building for a Lifetime: The Design and Construction of Fully Accessible Homes (The Taunton Press, 1994). Wylde is often sought out for her expertise by various news and trade publications, including the Chicago Tribune, the Wall Street Journal, the Overseas Property Professional magazine, Seniors Housing Business, and other housing publications.

Wylde speaks frequently to organizations and businesses in the age-qualified housing industry in the US and UK and recently was the keynote speaker at a national housing conference in Australia.